The Got Matcha Difference


Got Matcha is committed to the highest quality USDA Organic 

With the increasing popularity of matcha, the biggest concern is that the market is constantly flooded with new companies jumping on the bandwagon to get a piece of the “Matcha action”! It can be overwhelming for a consumer searching matcha online, to truly know what is the best matcha out there; why are some companies so much cheaper when everyone claims to have “ceremonial” matcha and what are the key guidelines and questions to answer before trusting a matcha tea company! We have seen numerous matcha products on the market claiming to be ceremonial matcha, made with fillers and low quality matcha. Just because they sell a green powder from Japan truly means nothing! As you will learn, it is about the taste, color, quality and lab testing.  

L-Theaine is the star nutrient in matcha which makes it so amazing and “Ceremonial”, however the lower grade “culinary” grade matcha contains no L-Theanine at all, but yet reb-branding culinary grade as ceremonial has become the trend: Companies buying cheap culinary matcha and passing it off as “Ceremonial”, since most people don’t even know what that means, except that the matcha is green.  We have recently spoken with tea farmers in Japan who are continuously approached from American companies wanting to purchase the lower end culinary matcha, not even interested in the more expensive, truly high grade matcha. They usually need, because of costs, and want, the lower end matcha, or culinary matcha, and pass it off as ceremonial matcha. Just because matcha comes from Japan doesn’t mean high ceremonial quality!

Unfortunately, there are no real regulations for matcha companies to comply with when it comes to selling their matcha products. This is very unfortunate because all matcha is NOT the same! Every step from the harvesting region, to how the matcha is grown, the color, nutrition testing and even storage all affect the quality and experience of matcha. This is why it is so key for the consumer to be educated about what makes the best matcha; what qualities to look for and what to avoid. Here at Got Matcha we have done the research and work to bring you the most amazing high quality matcha on the planet! 

These are the key 8 reasons that set Got Matcha apart from all other matcha on the market…

 1.  L-Theanine Content: Theanine is matcha’s most important nutrient…the higher the Theanine content the sweeter, greener and more nutrient-dense the matcha is. Higher Theanine content means the highest most amazing experience when drinking matcha.

a.L-Theanine is an amazing amino acid which stimulates the brain and helps with: Attention, focus, mental clarity, anti-stress and the gradual release of the alkaline caffeine in matcha.

b.Our matcha contains 50-100% more Theanine than most other matcha on the market today! Our Black Label Matcha is upwards of 4,000mg. Well, this is the reason why many people who have tried our organic matcha were so surprised that organic matcha can taste so sweet, a solid proof of high Theanine content!

2.  Knowing the Matcha Farm and Farmer.

Meet Ko. our 4th Generation Tea Master.   The Art of Fine Matcha is determined by location and soil condition, the quality of the plant, and the Tea Master, and Ko is one of the very best.  Our farmer is highly respected by neighboring farmers for his expertise, knowledge and experiences in quality organic farming.


How many matcha companies have a direct relationship with their matcha farmer? Here at Got Matcha we not only know our farmers name but have that direct access to our farmer and his amazing team. What consumers don’t realize is that the quality of matcha depends greatly on the farmer's experience, especially with soil management.

a.Matcha grown in other countries such as China and Korea can be toxic because matcha absorbs everything from the soil including toxins and pollutants used in non-organic matcha farms. It takes a very skilled farmer to know how to grow the best matcha crops without using insecticides or chemicals while creating a superiorly stong matcha plant!

b.Not only does the soil need to organic and from Japan, the soil quality is best when grown in organic volcanic soil, found in a special area in Kagoshima. Plus the Nutrient profile is even richer.

3.  Harvests and Matcha Lab Testing Analysis! Because no matcha leaf, soil, farmer or crop is the same, one of the most important things a consumer should know is whether or not their matcha is being tested for not only every nutrient including Theanine, but also neuro-toxins such as lead and arsenic. Every batch of matcha that is harvested for Got Matcha has been tested and we can assure you that toxins such as lead are not even detectable, which is unfortunately not the case with so many matcha brands on the market! Many matcha manufacturers don’t send their matcha products for lab testing because tests fees are very high. 

Most websites will not state the actual grade of matcha they sell nor the grade from which the analysis was tested on. This is not too difficult to understand. You see, Theanine is highest in content in tea leaves harvested in Spring, which is the first harvest. Our Ceremonial grade matcha is made from these such first harvest leaves. 

We have seen an increase in low quality matcha products in the market, which is sad.  It all started with those sellers who started selling cheaper matcha and getting consumers to think that all matchas are the same so why pay more? In order to meet this low-price requirements, manufacturers either have to sell their matcha with very little profit or find a substitute. Substitutes are often regular Japanese green tea leaves, not matcha.  

4.  Color/Taste is Key to quality


a.Good quality matcha should be Vivid electric green rather than pale green or yellow

b.Tastes sweet and almost creamy rather than bitter and dry…Bitterness means lower L-Theanine content. The lower the quality of leaves used, the more bitter and astringent the matcha will be. Not to mention the bad color, too.

5.  Shade Grown Means Ceremonial



 a.Shade growing is crucial to Matcha and every true matcha brand knows that matcha can only truly be called matcha if it has been shade grown.  What does that mean? Matcha can truly only be considered matcha if it has been shade grown for at least 3-4 weeks, which is the process where the nutrients, antioxidants, color, flavor and potency becomes richer and more potent.

b.The definition of Ceremonial Grade Matcha in the Japanese tea industry states that it MUST be made with shaded, first harvest tea leaves. We see so many matcha products with the name 'Ceremonial Premium Matcha' but the content contains culinary (a lower cooking grade containing no L-Theanine) grade matcha. This is so because it is the only way many companies can make more profit.

6.  Harvest frequency

a.Over-harvested matcha crops are more diluted in nutrients, flavor profile and every other component that makes up matcha. Some companies harvest a crop 6-8 times per year while our tea farm harvest only 1-2 times per year 

7.  Fresh ground or milled 

a.Matcha looses potency if it is ground right after harvesting and then sits in storage for months. Got Matcha’s matcha is ground to order and rather than storing in aluminum tins or bags, like many companies, our matcha is ground fresh and then filled and sent to our customers! 

8.  100% organic is key…This is crucial! Matcha should only be grown in organic soil in Japan. I always say that food is only as nutritious as the soil it is grown in, and that is very true with matcha! The matcha absorbs all of the amzing health properties and antioxidants from a soil that is organic, tended properly and given the utmost care and focus!

a.Organic Japanese volcanic soil is premium and the BEST.

b.Our Matcha is tested with every batch for not only the nutrition profile including the high Theanine content, but also tested for any potential neuro-toxins such as lead, which is untraceable. Companies don’t tell you what their matcha does or doesn’t contain and at Got Matcha we can back up our claims with regular testing that toxins such as lead or not even detectable in our matcha, the Theanine content is off the charts!